To you, what constitutes a well-designed object?
Florian: To me, it’s all about a certain level of intelligence, both in terms of aesthetics and functionality – and, of course, in the balance between the two. If a product is beautiful but impractical and impossible to use, or vice versa, it does not meet this criterion. Additionally, I have always found that well-designed objects have their own character or DNA, something that is truly unique and makes them instantly recognisable in a world with an abundance of products to choose from.

Sebastian: To me, the well-designed object is first and foremost eye-catching. It must offer something special – a nice detail, a smart function, a charming shape or a lovely material. It needs get your attention in the first place in order to prove itself as well-designed.

How did you come up with the initial idea for your new Hexa bowl for blomus?
Florian: This specific product was born out of a lot of sketching – and a lot of discussing back and forth. Talking about our ideas both before, during and after the design process is very important to us as it always makes us reflect upon the capacities of the material, how the shape affects the use of the product and not least its overall relevance. Additionally, I do a lot of research by observing how people use and interact with similar products. In doing that, I often get a clear idea of what to pay special attention to.

Sebastian: With Hexa, we wanted to create a 3D effect – a small optical trick by using four hexagons together, which makes the bowl appear as a cube. We decided on three related objects that could easily go together. Hence you can arrange the bowls in a pattern of your own choice, which underlines the playful aspect of the design.

What were your main considerations in the creative process?
Sebastian: We always ask ourselves, how we can do things just a little bit better. This is not unique to the design of Hexa or Ani or any of our other products for blomus. It’s an essential way of thinking for us. It’s impossible for any designer to reinvent the wheel, and there are plenty of amazing products out there. So, in order to stay relevant, we need to be able to add something new to any product we create, even if it is just a small, clever detail nobody else seems to have thought of before.

How do you stay relevant as designers?
Sebastian: I think staying relevant is a challenge to just about any designer. But if you focus on your own personal creative voice and try not to be too influenced by other people’s work, I think you have come a long way. Relevance and integrity seem to be two sides of the same coin.

Florian: We often talk about the necessity of staying curious and open to new ways; not being afraid of challenging yourself and the world as you know it. Luckily, we’re still quite a young studio, and we’re quite aware that, despite our recent success, we still have a lot to learn and discover.